What is the difference between a Digital Media Specialist and a Digital Marketing Specialist?

By: Jason Anson

The difference between a Digital Media Specialist and a Digital Marketing Specialist is that the latter specializes in implementing a marketing strategy over digital mediums. Where as the Digital Media Specialist can design the marketing strategy materials for the Digital Marketing Specialist to implement. Typically a Digital Media Specialist is trained and can do the job of a Digital Marketing Specialist, where as the Digital Marketing Specialist might not have the skillset to develop the content such as images, videos and content development.

Both positions work with a Marketing Manager to implement the overall plan and strategy.

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