What does a Digital Media Specialist do?

By: Jason Anson

The Digital Media field of work is vast in terms of the interest you may pursue with the skills you have. Wikipedia gives two examples of what Digital Media is;

  1. “Examples of digital media include software, digital images, digital video, video games, web pages and websites and also including social media, data and databases, digital audio, such as MP3 and electronic books. “
  2. “Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as images, movies or audio tapes.”

A Digital Media Specialist may be able to do all of the above or may choose to specialize in a variety of them. In my own personal experience, I have the skills and portfolio pieces to demonstrate all the examples above. They include:

DIGITAL IMAGES AND VIDEOS
From the art of storytelling to storyboarding, I can produce beautiful cinematic footage for you. By using the latest smooth technology and aerial drone equipment to achieve a perfect balance of science meets beauty. When combined with my advanced post-production editing, lightroom and after effects techniques, I can make your images and videos look great.

APP, WEB AND PRINT DESIGN
With my comprehensive research skills, I design informative and professional Infographics, Slideshows that can be used in your Presentations, Podcasts, Webinars and Livestreams productions that I can engineer for you, using advanced audio mixing techniques. In addition, I can write Content, Blog post, design eBooks, traditional paper bound books and manuals.

DIGITAL CONTENT CREATION
Using industry gold standards Content Management Systems (CMS) and Cloud-Based solutions in the marketplace. I can take your design ideas from scratch to reality or work with your current brand to produce great looking apps, websites and print products delivered to your door. I have also created a number of desktop software in my career in both Windows and Mac platforms.

SEARCH ENGINE OPTIMIZATION
Let me assist you in finding better opportunities to increase your organic and paid search results over time. Using the best practices in Search Engine Marketing (SEM) such as; Site Audits, Rank Tracking, Keyword Research, and Backlink Analysis, I can strategically get you to the top of your preferred keyword searches.

DIGITAL ADVERTISING
Since the inception of the Internet, I have designed numerous successful Online and Print Advertising campaigns. Using Content, Display and Text Ads that have been generated for Social Media Marketing (SMM), Mobile Advertising, Email Advertising, Online Classifieds, Adware and Affiliates marketing, I can increase your revenue streams!

ANALYTICS AND REPORTING
Using key indicators from your Search Engine Optimization and Digital Advertising plans I can make sure you're on track for success by producing visuals that track, analyse and report various graphs for you to review.

If you are looking for a freelancer to assist you with getting some things done with no commitments. Then consider contacting me and I’d be glad to see what we can do to reach your goals.

References

[1]  Wikipedia - https://en.wikipedia.org/wiki/Digital_media


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