Jason Anson

I am a Digital Media Specialist

Jason Anson

My name is Jason Anson and I design Digital Media solutions. The Information Age is becoming increasingly competitive and many are getting left behind as a result of not knowing where to turn for assistance. If you are looking for a personalised design and easy solutions, then I’m your guy!

  • Vancouver Island, Canada
  • +1-778-488-9250
  • email@jasonanson.ca
  • www.jasonanson.ca
Me

My Education

While studying towards a Bachelor of Science in Computing and Information Systems (BSc CIS) at Athabasca University, I excelled in the following Digital Media related courses.

Storyboard Design/Development A+
Intro. to Computer Systems A-
Research Methods in the SOSC A-
Writing in Organizations B

Digital Images and Videos

From the art of storytelling to storyboarding, I can produce beautiful cinematic footage for you. By using the latest smooth technology and aerial drone equipment to achieve a perfect balance of science meets beauty. When combined with my advanced post-production editing, lightroom and after effects techniques, I can make your images and videos look great.

Digital Content Creations

With my comprehensive research skills, I design informative and professional Infographics, Slideshows that can be used in your Presentations, Podcasts, Webinars and Livestreams productions that I can engineer for you, using advanced audio mixing techniques. In addition, I can write Content, Blog post, design eBooks, traditional paper bound books and manuals.

App, Web and Print Design

Using industry gold standards Content Management Systems (CMS) and Cloud-Based solutions in the marketplace. I can take your design ideas from scratch to reality or work with your current brand to produce great looking apps, websites and print products delivered to your door. I have also created a number of desktop software in my career in both Windows and Mac platforms.

Search Engine Optimization

Let me assist you in finding better opportunities to increase your organic and paid search results over time. Using the best practices in Search Engine Marketing (SEM) such as; Site Audits, Rank Trackings, Keyword Research, and Backlink Analysis, I can strategically get you to the top of your preferred keyword searches.

Digital Advertising

Since the inception of the Internet, I have designed numerous successful Online and Print Advertising campaigns. Using Content, Display and Text Ads that have been generated for Social Media Marketing (SMM), Mobile Advertising, Email Advertising, Online Classifieds, Adware and Affiliates marketing, I can increase your revenue streams!!

Analytics and Reporting

Using key indicators from your Search Engine Optimization and Digital Advertising plans I can make sure you're on track for success by producing visuals that track, analyse and report various graphs for you to review.

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  • How to Create a Search Engine Optimization Plan

    by Jason Anson

    I don’t think there is a more confusing topic than Search Engine Optimization for even the most experienced. One thing is for sure that society today often uses the term “Google it” when researching something. Since the beginning of the Information Age, Search Engine Optimization has changed rapidly and I’m not sure anyone knows what the best plan is. However, one thing is for sure, you’re going to need a plan.

    In the old days before the Internet, people relied on the telephone book to find peoples phone numbers and businesses as well. Today, no one really uses a telephone book anymore or have landlines locking them to their residence. Everything is about being listed on Google and while there are other search engines out there, I don’t think anyone can afford to ignore this giant in the business.

    Step 1 - Site Audits

    Hubspot.com is a popular Marketing, sales and service software and on a recent blog of theirs titled "How to Create an SEO Strategy for 2019". They write under their “Technical SEO” approach that “Google cares as much about the code of a website as it does its content, making this speciality quite important to a website's search engine ranking.”.

    Technical Search Engine Optimization

    If Technical SEO is “website's architecture, examining the backend of that website to see how each webpage is "technically" set up.”[1]. Then we should start with making sure your website is can pass a) Google Structured Data Testing Tool, and b) Google Mobile-Friendly Test.

    Using my domain name DigitalMediaSpecialist.ca as the test URL,


    Google Structured Data Testing Tool


    Google Mobile-Friendly Test

    what you are looking for when you are running a Google Structured Data Test is that you have a) no errors, b) no warnings and c) no items issues. If you do, you will need to address each item before retesting.


    Google Structured Data Testing Tool

    When it comes to the Google Mobile-Friendly Test is that your website “Page is mobile friendly” and that “this page is easy to use on a mobile device”. Now you may still pass the test while having page loading issues. You will want to resolve the Page loading issues to Google to have zero issues with your website.


    Google Mobile-Friendly Test

    Step 2 - Rank Tracking

    The next step once your website passes both the above test is to move with getting it listed on Google Search by submitting a sitemaps crawl using the Google Search Console. Not only does it submit your website to Google for review. It allows you to monitor your search engine listings a) performance, b) coverage and c) enhancement. Under performance you’ll be able to watch your total clicks, impressions, average click-through rate (CTR), and your average position. While under coverage you’ll be able to any website page errors that might be affecting your search engine listing. Enhancements monitor the mobile pages of your websites to make sure you have no known issues.

    Step 3 - Backlink Analysis

    Off-Page Search Engine Optimization

    Using the Google Search Console you can also check your External Links which include a) Top Linked Pages, b) Top Linking Sites, c) Top Liking Text. This will allow you to monitor your Off-Page SEO strategy. Hubspot writes that “this SEO focuses on the links that are [directed] to the website from elsewhere on the internet.” By knowing which “backlinks” are pointing to your website you are able to optimize your content accordingly to improve your search engine ranking. “your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.”

    On-Page Search Engine Optimization

    The Google Search Console has your On-Site SEO Strategy covered as well. You can monitor your Internal Links as well on your website such as Top Linked Pages to see which are driving more search engine traffic . Which covers your On-Site SEO Strategy.

    These first three steps cover your a) On-page SEO, b) Off-Page SEO and c) Technical SEO setup parts of your Search Engine Optimization Plan. Now your journey begins and the next steps involve your a) Paid Search Engine Marketing Plan and your b) Organic Search Engine Marketing Plan.

    Step 4 - Keyword Research

    Paid Search Engine Marketing Plan

    This comes down to Keywords that you want associated with your website. When a person wants to search a keyword, you want your website to be optimized to deliver your listing as a result. Paid Searches allow you to link a person's keyword search with your website for a set price. To optimize your keyword list, you will use Google Ads Keyword Planner to a) Discover new keywords and b) get search volume and forecasts on which keywords will be effective. You can also attend Google Academy for Ads and obtain a) Google Fundamentals and b) a Google Advanced certificates to make sure you are getting the most out of your Paid Search Engine Marketing Plan. Once you have completed your Paid Search Engine Marketing (SEM) Plan, you will want to expand this into a more comprehensive Digital Advertising Plan which include Pay Per Click (PPC) Advertising, Email Newsletters and Social Media Marketing Campaigns.

    Organic Search Engine Marketing Plan

    Organic Search Results work the same way as Paid in terms of Keywords, however they are free. That is why an Organic Search Engine Marketing Plan is so important because not only can paid methods be expensive, there's also a required balance to make sure you overal Search Engine Optimization Plan is optimized to take advantage of the way Google algorithms work for ranking. This is where understanding Analytics and Reporting come into play. You attend the Google Analytics Academy and earn certificates in  a) Google Analytics for Beginners, b)  Advanced Google Analytics and c) Google Analytics for Power Users to assist you in creating and managing an Organic Search Engine Marketing Plan.


    Conclusion

    Now that you have a better understanding of how to put the key pieces of your Search Engine Optimization Plan together, this is where you can start to implement your marketing strategies and monitor the effectiveness of your ideas. In the meantime, I recommend making a similar checklist to monitor your Search Engine Optimization Plan at a minimum of monthly. Although a weekly summary would be more effective in terms of monitoring your keywords. Each week;


    1. Site Audit - Do a 1) Google Structured Data Testing Tool and a 2) Google Mobile-Friendly Test to make sure your website is still passing both tests. Things change in the Internet world daily and so can the validation of your website.
    2. Rank Tracking - In your Google Search Console under Performance you can track your 3) Average Rank Position. By entering this data into a Google Spreadsheet you can monitor your week-to-week or month-to-month Average Rank Position..
    3. Backlink Analysis - Google Search Console provides you with the number of 4) external links and  5) internal links which can be measured for growth.
    4. Keyword Research -  In Addition to adding the above Analytics for growth, you can add data showing the 6) top 5 websites that link to you and 7) 5 top keywords that were used in the search link.


    These seven weekly Search Engine Optimization Plan checklist items will allow you to plan, monitor and measure your success moving forward and make any necessary adjustments along the way.


    References

    [1] - How to Create an SEO Strategy for 2019 [Template Included] - https://blog.hubspot.com/marketing/seo-strategy

  • What is a Digital Marketing Specialist?


    by: Jason Anson

    A Digital Marketing Specialist is a person who manages “search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds.”. [1] Typically a Digital Marketing Specialist works alongside a marketing team to implement campaigns using digital media formats of all kinds.

    For those interested in learning what the role includes, I suggest reading Herzing College’s “What exactly does a digital marketing specialist do?”[2] Where they list

    1. Generate leads (attract new potential customers)
    2. Optimize conversion (make sure more new leads actually turn into customers)
    3. Track and continuously improve results (monitor and report on performance using data)

    The College further writes that as Digital Marketing Specialist you can expect to do the following task:

    • copywriting
    • social media management
    • principles of SEO (search engine optimization)
    • working with video and graphics
    • Google Analytics
    • reputation monitoring
    • how to analyze target audiences
    • basics of online advertising
    • how to develop a digital marketing strategy
    • how to use common Content Management Systems (like WordPress)

    References

    [1] What does a digital marketing specialist do? - https://www.careerexplorer.com/careers/digital-marketing-specialist/

    [2] What exactly does a digital marketing specialist do? Here's what this role includes. - https://blog.herzing.ca/what-exactly-does-a-digital-marketing-specialist-do-heres-what-this-role-includes


  • What is a Digital Media Plan?

    By: Jason Anson


  • What is the difference between a Digital Media Specialist and a Digital Marketing Specialist?

    By: Jason Anson

    The difference between a Digital Media Specialist and a Digital Marketing Specialist is that the latter specializes in implementing a marketing strategy over digital mediums. Where as the Digital Media Specialist can design the marketing strategy materials for the Digital Marketing Specialist to implement. Typically a Digital Media Specialist is trained and can do the job of a Digital Marketing Specialist, where as the Digital Marketing Specialist might not have the skillset to develop the content such as images, videos and content development.

    Both positions work with a Marketing Manager to implement the overall plan and strategy.

  • How much does a Digital Media Specialist Cost in Canada?

    By: Jason Anson

    According to Payscale.ca the average Digital Media Specialist salary in Canada is C$50,079 or $20.17 per hour. In addition the position can earn an extra C$2,948 in bonuses, plus C$3,350 in profit sharing. This brings the average taxable salary to $56,377. [1]

    The salary range for a Digital Media Specialist can depend on the years of experience (Entry Level, Early Career, Mid Career, Experienced and Late Career) as well as the skills they bring to the job (Social Media Marketing, Video Editing, Web Content Management, Graphic Design, Online Marketing, Search Engine Marketing and Web Analytics). [1] For those starting their career, a starting wage can be $36K ($14.78) and for those with the most experience can command an annual wage of $69K ($30.94). [1]

    Another factor in determining the average Digital Media Specialist salary can be the city you work in. For example that can fluctuate from city to city as seen in the below table. [1]




    References

    [1] Average Digital Media Specialist Salary in Canada - https://www.payscale.com/research/CA/Job=Digital_Media_Specialist/Salary

  • What does a Digital Media Specialist do?

    By: Jason Anson

    The Digital Media field of work is vast in terms of the interest you may pursue with the skills you have. Wikipedia gives two examples of what Digital Media is;

    1. “Examples of digital media include software, digital images, digital video, video games, web pages and websites and also including social media, data and databases, digital audio, such as MP3 and electronic books. “
    2. “Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as images, movies or audio tapes.”

    A Digital Media Specialist may be able to do all of the above or may choose to specialize in a variety of them. In my own personal experience, I have the skills and portfolio pieces to demonstrate all the examples above. They include:

    DIGITAL IMAGES AND VIDEOS
    From the art of storytelling to storyboarding, I can produce beautiful cinematic footage for you. By using the latest smooth technology and aerial drone equipment to achieve a perfect balance of science meets beauty. When combined with my advanced post-production editing, lightroom and after effects techniques, I can make your images and videos look great.

    APP, WEB AND PRINT DESIGN
    With my comprehensive research skills, I design informative and professional Infographics, Slideshows that can be used in your Presentations, Podcasts, Webinars and Livestreams productions that I can engineer for you, using advanced audio mixing techniques. In addition, I can write Content, Blog post, design eBooks, traditional paper bound books and manuals.

    DIGITAL CONTENT CREATION
    Using industry gold standards Content Management Systems (CMS) and Cloud-Based solutions in the marketplace. I can take your design ideas from scratch to reality or work with your current brand to produce great looking apps, websites and print products delivered to your door. I have also created a number of desktop software in my career in both Windows and Mac platforms.

    SEARCH ENGINE OPTIMIZATION
    Let me assist you in finding better opportunities to increase your organic and paid search results over time. Using the best practices in Search Engine Marketing (SEM) such as; Site Audits, Rank Tracking, Keyword Research, and Backlink Analysis, I can strategically get you to the top of your preferred keyword searches.

    DIGITAL ADVERTISING
    Since the inception of the Internet, I have designed numerous successful Online and Print Advertising campaigns. Using Content, Display and Text Ads that have been generated for Social Media Marketing (SMM), Mobile Advertising, Email Advertising, Online Classifieds, Adware and Affiliates marketing, I can increase your revenue streams!

    ANALYTICS AND REPORTING
    Using key indicators from your Search Engine Optimization and Digital Advertising plans I can make sure you're on track for success by producing visuals that track, analyse and report various graphs for you to review.

    If you are looking for a freelancer to assist you with getting some things done with no commitments. Then consider contacting me and I’d be glad to see what we can do to reach your goals.

    References

    [1]  Wikipedia - https://en.wikipedia.org/wiki/Digital_media


  • MY CERTIFICATIONS

    My career in Digital Media started at the age of twenty and over this time period I have amassed a large portfolio, specialized skills and a number of certifications. Please visit the “CLICK HERE” button for an up to date list.

    ADDRESS

    Vancouver Island, Canada

    EMAIL

    email@jasonanson.ca

    TEXT

    +1-778-488-9250

    CALL

    +1-778-488-9250